Problem-led
Each prototype begins with a practical human problem worth understanding.
Practical AI products designed to improve learning, careers and business opportunity.
The lab transforms independent research and real human problems into working AI prototypes. Products are developed through human judgement, responsible experimentation and continuous user testing.
BusinessFit helps people explore realistic business opportunities based on their career experience, personal circumstances and preferred way of working. Users upload a PDF CV, complete a structured 30-question assessment and receive five personalised business recommendations with bespoke startup plans.
Open BusinessFit PrototypeEach prototype begins with a practical human problem worth understanding.
AI supports exploration; human judgement shapes the purpose, safeguards and final direction.
Products remain open to evidence, feedback and refinement before any commercial positioning.